at.inc/Exit: Robinhood acquires Pluto; and more portfolio highlights
Welcome to this month's update! We are excited to share the stories of two exceptional companies from our portfolio: Pluto and Catch Retail
Robinhood acquires Pluto to add AI tools to its investing app
Pluto: Pioneering the Future of AI investing
Read the news on Tech Crunch:
https://techcrunch.com/2024/07/01/robinhood-snaps-up-pluto-to-add-ai-tools-to-its-investing-app/
The Journey: Founded in 2021, Pluto identified a critical gap in the financial planning landscape. Individuals often struggle to make well-informed investing and financial decisions tailored to their unique circumstances. Traditional financial advice can be unreliable, impersonal, and outdated, especially for the younger generation influenced by social media and FOMO.
AI before the hype: Back in 2021, when AI-driven tools were just starting, Pluto took a bold step. They developed an AI-driven financial co-pilot that was truly ahead of its time. This innovation, leveraging real-time data and user-specific financial insights, set Pluto apart in what became a crowded market.
The Big news: Pluto's pioneering tool caught the attention of Robinhood, leading to a strategic acquisition. This move highlights Pluto's significant impact on the financial planning industry and their potential to drive further innovation.
Why It Matters:
Innovative Solutions: While AI co-pilots might seem commonplace today, Pluto was a trailblazer in 2021, creating a unique and powerful tool that transformed investing planning.
Market Leadership: The acquisition by Robinhood underscores Pluto's groundbreaking work and strategic value.
Future Potential: With Robinhood's resources, Pluto is well-positioned to expand its reach and continue its mission of personalized financial guidance.
Portfolio highlight: Catch Retail Revolutionizing In-Store Retail Media
The Journey: In an era where real-time personalization is predominantly an online phenomenon, Catch has bridged the gap to the physical world. Founded by Shlomi Dayan and Itai Lishner, Catch Retail enables anonymous hyper-personalized experiences for in-store shoppers.
The Catch: Catch captures in-store shoppers' micro-moments in real-time and seamlessly connects physical stores to the digital advertising ecosystem. Major retailers, including REWE, one of the largest food retailers in Germany, have partnered with Catch to implement these innovative solutions.
Why It Matters:
Innovative Solutions: By creating the "offline cookie," Catch has brought the level of personalization seen in online shopping to brick-and-mortar stores, revolutionizing the retail experience.
Strategic Customers: The partnership with REWE highlights Catch's ability to provide cutting-edge technology that meets the needs of major retailers.
Future Potential: With its cutting-edge technology and successful partnerships, Catch is poised to transform the retail media landscape globally.
